Centennial College’s Business – Marketing program will prepare you to be the essential link between an organization and its customer base. You’ll start this certificate program by learning business basics such as accounting, organizational behaviour, business software, customer service and international business. These topics will create a solid foundation for the marketing courses and topics that will follow, including:
- Marketing theory and case-based problem solving;
- Marketing communications, which will include advertising and promotion;
- Account management;
- Sales and service.
In addition to classroom theory led by experienced faculty members, the Business – Marketing program will employ a hands-on learning approach. You’ll explore the various areas of marketing through case studies, guest lectures, presentations, projects, computer simulations and technologies.
Program Highlights
- Small class environments provide regular opportunities to connect with industry-experienced marketing faculty members.
- An emphasis on global citizenship brings discussion of the world and its events into the classroom in value-added ways.
- Because the diploma you earn reflects high standards of learning, it is recognized in Canada and abroad.
- This program helps you to build your skills portfolio with a curriculum that combines broad marketing concepts with specialized marketing skills, along with training in popular business software.
Global Citizenship and Equity Portfolio
You will develop a portfolio documenting your engagement with the College’s signature global citizenship and equity competencies. For more information on Global Citizenship and Equity, the GC&E Portfolio, opportunities for international travel and available supports, please visit www.centennialcollege.ca/citizenshipandequity.
Career Outlook
- Marketing assistant
- Account supervisor
- Sales and service representative
- Merchandising assistant
- Advertising assistant
- Blogger
- Promotions assistant
- Customer service representative
Education Pathways
Start in a diploma program, end with a degree! Successful graduates of this Business – Marketing program have the opportunity to apply their credits toward further study at the degree level. Listed below are the degrees from partnering institutions that are available for this program.
Academic Requirements
- Ontario Secondary School Diploma (OSSD), or equivalent, or mature student status (19 years or older)
- Grade 12 English (C or U), or equivalent (minimum grade required), or take the Centennial College English Skills Assessment for Admission
- Grade 11 Mathematics (C, M, or U) or Grade 12 Mathematics (C or U), or equivalent (minimum grade required), or take a Centennial College Math Skills Assessment for Admission
Additional Requirements
Apply Online
Domestic Students
If you are applying through the Better Jobs Ontario Program, please apply at the Employment Training Centre (Progress Campus). The Better Jobs Ontario Program is a funding initiative for those who have been laid-off and are in need of training. For more information go to Better Jobs Ontario Program.
If you have previously attended a full-time program at Centennial College, you may be eligible for a Program Transfer. Visit Enrolment Services at any Campus for information.
All other applicants must apply online at Ontariocolleges.ca. A non-refundable application fee of $110 must accompany applications. The fee is payable online, by telephone, online banking, by mail, or in-person to Ontariocolleges.ca. For more information go to Ontariocolleges.ca Application Fees.
International Students
Apply directly to Centennial College here.
2. Submit Documents
Domestic Applicants
Current Ontario high school students and graduates from Ontario high schools: Notify your guidance counsellor that you have applied to college and your school will forward transcripts to Centennial College via Ontariocolleges.ca.
Graduates of college/university, or high school outside Ontario but within Canada: You are responsible for requesting that your educational institute sends any required documents and transcripts to Ontariocolleges.ca.
Domestic applicants who attended school outside of Canada: If you are submitting transcripts to meet admission requirements, you must have the transcripts assessed by an independent credential assessment agency such as World Education Services (WES) or International Credential Assessment Service (ICAS). For more information go to Submitting your Transcripts.
International Applicants
Please refer to the International Education Application Guide.
3. Confirm Your Offer of Admission
Offers of Admission are sent by mail to eligible applicants. When you receive your offer, you must login to your account at Ontariocolleges.ca and confirm before the Deadline to Confirm noted in your offer letter.
You may confirm only one college and one program offer at a time.
You must confirm your offer by the Deadline to Confirm noted in your Offer of Admission letter or your seat may be given to another applicant.
When you confirm your Offer of Admission at Centennial College you are given access to your personal myCentennial account where you can check your email, grades, register for courses, pay tuition fees, and see your class timetable.
4. Pay Fees
Centennial fees statements are sent by email to your personal email account and to your myCentennial email account. Fees statements are not mailed.
You must make a minimum payment by the Fees Deadline noted in your Fees Statement or your seat may be given to another applicant.
5. Build Your Timetable (Register for Courses)
Build your timetable (web-register for courses) at my.centennialcollege.ca.
Fall registration begins mid-July
January registration begins mid-December
May registration begins mid-April
Your web-registration will not open if:
You have not submitted your minimum fee payment by the deadline
You received a Conditional Offer of Admission and you have not met the conditions of your offer.
Once you have paid your fees or have made appropriate arrangements, register for your courses online through myCentennial.
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
1. Contribute to the development of a marketing* plan that will meet the needs or goals of a business or organization.
2. Contribute to the development of an integrated marketing communication plan* of a product*, concept, good, and/or service based on an identified market need or target.
3. Contribute to the development of new and/or modified marketing concepts, products*, goods, and/or services that respond to market needs.
4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product*, good, and/or service to respond to an evolving market.
5. Contribute to the development of strategies related to pricing for a product, good and/or service.
6. Analyze the viability of a concept, product*, good, and/or service in local, national or global markets.
7. Participate in conducting market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers*, consumers*, co-workers, supervisors, and others to maintain and grow working relationships.
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Operate within a framework of organizational policies and practices, when conducting business of the organization.
More Info:https://www.centennialcollege.ca/programs-courses/full-time/business-marketing