This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.
Part-time option is available
Skills
Throughout this program you will develop the following skills:
- Leadership
- Brainstorming ideas
- Management techniques
- Critical thinking
- Planning
- Project management
Your Career
When you graduate from this program, these are the types of career options that you can explore:
- Marketing assistant
- Marketing co-ordinator
- Account manager
- Market researcher
- Assistant sales manager
- Assistant event planner
- Social media assistant
- Digital marketing assistant
- Media planning assistant
Business Administration – Marketing
This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.
Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.
Skills
Throughout this program you will develop the following skills:
- Technical proficiency
- Analytical skills
- Problem-solving
- Critical thinking
- Leadership skill
Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.
Your Career
When you graduate from this program, these are the types of career options that you can explore:
- Marketing manager
- Marketing co-ordinator
- Account manager
- Product manager
- Brand manager
- Digital marketing manager
- Interactive marketing manager
- Market researcher
- Event and trade show marketer
- Sports marketer
- Sales account manager
- Retail sales manager
- Digital and traditional media buying and planning
- Media sales manager
- Small business owner
- Search engine account marketing manager
- Web content manager
Affiliations/Associations
- American Marketing Association
- Canadian Marketing Association
- Canadian Professional Sales Association
- Interactive Advertising Bureau of Canada
- Greater Toronto Marketing Alliance
- Ontario Colleges Marketing Association
More info:senecacollege.ca/programs/fulltime/BMRK.html