Organizations are relying more than ever before on their internal and external data sources to drive business planning, decision-making and problem-solving. Business intelligence and Big Data tools accomplish this by enabling unprecedented data collection and manipulation to permit organizations to respond quickly to market changes/opportunities. The need for graduates with these skills is growing at a rapid rate across all industries.
This Graduate Certificate program will enable students to support real-world business decision-making and planning with data. Students will blend theoretical knowledge with hands-on practical skills for data collection, analysis and manipulation. In addition, students will be able to present their analyses and findings to management and key business stakeholders.
PROGRAM LEARNING OUTCOMES
- Analyze, organize, and manipulate data to support problem-solving, business decision-making, and opportunity identification.
- Develop statistical and predictive models that use operational and marketing data to identify patterns and provide insights to business stakeholders.
- Assess and apply business intelligence and Big Data tools appropriate to business decisions, business problems, data movement, and system workloads.
- Prepare and communicate complex materials verbally, in writing, and digitally for a variety of audiences, purposes, and levels of detail.
- Analyse and interpret data as it relates to various aspects of a business organization’s readiness to change.
- Conduct data analysis and research in a respectful and ethical manner that protects privacy and maintains dignity to all involved.
- Deliver data oriented projects using data science, business analysis, and project management principles, tools, and techniques to ensure clients’ business needs are achieved.
Admission Requirements
- Diploma or degree
- Proof of English language proficiency required
OR
- A minimum of three years of related industry experience detailed in a professional resumé with a letter of intent may be considered
- Proof of English language proficiency required
Applicants whose first language is not English or who are internationally educated in a non‐English speaking country must meet Durham College’s English Language Proficiency Policy
Note: A comfort in mathematics, statistics, computer software, computer programming, and enterprise systems is recommended.
Career Options
WHAT YOU COULD BE
- Business Analyst
- Financial Analyst
- Report Analyst
- Data Analyst
- Analytics Specialist
- Business Analytics Specialist
- Data Insights Analyst
- Data Scientist
WHERE YOU COULD WORK:
- Marketing
- Retail
- Financial
- Insurance
- Healthcare
- Consumer packaged goods
- Tourism
- Government
- Media
- Public affairs
Capstone Project
Students will integrate and apply the knowledge and skills they gained throughout the program during a capstone project where they will research, plan, and execute a project that meets a real-world financial, market or organizational need. Projects will emphasize the students’ expertise with data analysis, analytics, data science, and business intelligence/Big Data tools.
More Info:https:https://durhamcollege.ca/programs/data-analytics-for-business-decision-making-graduate-certificate