This eight-month graduate certificate program focuses on providing you with the skills and knowledge to develop and execute successful brand strategies in today’s consumer-focused digital environment. You will understand all aspects of a brand and then develop a plan to build successful brand equity.
Your learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.
Throughout this program you will develop the following skills:
- Develop brand strategies
- Product launch planning
- Business analysis
Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.
When you graduate from this program, these are the types of career options that you can explore:
- Assistant brand manager
- Product manager
- Brand consultant
- Brand strategist
- Assistant marketing manager
You may also find your career on the product and service side of business and marketing.
- American Marketing Association (AMA)
- Interactive Advertising Bureau of Canada (IAB)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
2 Semesters (8 Months)
Ontario College Graduate Certificate