This course provides information and training for using the college's learning management system, online library resources and electronic textbooks, and an introduction to the tablet technology and Microsoft Office 365 software suite. Throughout the college’s programs, students utilize technology (electronic books, online library, tablet/computers), use e-mail to communicate with instructors and submit assignments, internet for research and class activities, and use MS Office software to prepare letters and resumes, reports/assignments, and presentations. Multiple resources are provided during this course for students to read and practise their skills including courses in MS Word and MS Excel.
In the Business and Digital Marketing Management diploma program, you will gain a solid understanding of the business skills required for working in entry-level business management positions or for operating your own business. The 21st century digital, mobile, and social media landscape has transformed how businesses market, promote, and sell their products and services, and manage their client relations.
The program will explore social media and digital marketing, selling, and analytical practices that have evolved from the exponential growth of digital media communication. It will also teach you about the various social media platforms and tools and how they can be incorporated by marketers and managers to promote and expand their business and connect with their customers.
This program will provide graduates with the essential knowledge and skills necessary to plan, analyze and execute e-media marketing campaigns as part of a business based digital marketing and management strategy. Students will learn the skills and business analytics necessary to effectively use the advanced digital tools and techniques that are now an essential component of effective digital marketing strategies.
Through a pathway partnership, credits from this program can count towards a Bachelor of Business Administration from Yorkville University.
Delivery Method: in-class, distance or combined delivery.
This program has been approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.
- High school graduation or equivalent*
- Mature student status
- Marketing assistant
- Social media marketing assistant
- Office administrator/coordinator/manager
- Accounting/bookkeeping assistant
- Human resources assistant
- Customer services representative